Your privacy is important to us at emart24. This policy outlines how Emart24 Holdings Sdn Bhd (“emart24”) uses your personal data, and other parties involved, including partners, suppliers, agencies, and service providers (“affiliates”).

Types of personal data we collect

The type of personal data we collect from you varies depending on our relationship. These personal data may include but is not limited to your name, national registration identity card number, nationality, race, birth date, age, gender, marital status, residential address, mobile phone number, email address, social media account details, app account details, geographic location, your computer’s internet protocol address, any identifying information of any computer and/or mobile device used to access this website, any record of your participation in any events and/or programmes organised or facilitated by us, religious beliefs, political affiliations, and memberships with any organisations, criminal records if any, educational history, professional qualifications, past and current employment, medical information, video footage and pictures of you. We may also collect the aforementioned personal data of people connected to you, such as family, friends and colleagues. Where you are providing us with the personal data of such persons, please ensure that they have read this Privacy Policy.

Purposes of using your personal data

emart24 uses your personal data primarily to provide you with information, assistance, service, and recommendations, for example events and programmes. We would also use your personal data for purposes such as to assess any application or request that you submit to us; to assess your experience, qualifications, and background; to enable our affiliates to make the same assessments and/or provide you with information, assistance, service, and recommendations; to maintain our records and files; in the course of performing our contractual obligations or enforcing our contractual rights provided for under any contract we have with you or with other parties; to seek your views and obtain your feedback; to notify you of opportunities which may interest or benefit you; to generate data, statistics, models, and reports for our internal use and/or our affiliates, government entities, and/or to any relevant regulatory authority; to prevent fraud or crime or to assist the authorities in their investigations; for purposes relating to security; as part of any legal proceedings; to comply with any applicable laws, guidelines, or directives; and to perform any function provided for under the law or pursuant to any relevant regulatory authority.

Sources of your personal data

emart24 collects your personal data through the various means which we engage with you. These include but are not limited to in-person meetings, phone conversations, and written correspondence; various forms, surveys, membership signups, event signups; when you join our email lists or messaging lists, mobile applications, and social media channels; through the use of cookies or similar technologies; when we enter into any contract together; when you enter premises, locations, and facilities under our control; when you participate in our programmes and events and/or programmes and events of our affiliates; from your usage of information we provide to you and/or your usage of our products and/or services; and/or from your usage of the products and/or services of our affiliates. We may also collect your personal data from third parties such as publicly accessible sources; legal databases or records; our affiliates; regulatory bodies or governmental agencies; the registry of companies; credit reference agencies or similar organisations; the media; marketing consultants; individuals connected to you such as your family members, friends, colleagues, and employers past and present; and from such sources that have your consent to share your personal data with us.

Your rights to your personal data

It is your obligation to ensure that your personal data are current and accurate, and to promptly inform us of any changes. You have rights over your personal data and emart24 respects these rights. You have the right to request access to your personal data, to request us to correct your personal data, and to withdraw any consent you grant to process your personal data. To exercise these rights, please contact us using the contact details provided in this Privacy Policy. When we receive such requests, we may ask you to provide further information to verify your identity. As part of our commitment to keep your personal data secure, if we are unable to verify your identity, we may refuse the request. Please note that it may take some time for any changes to be reflected in our system and during that time, you might still receive communications from us. You should be informed that for us to provide you with products, services, or information, it may be obligatory for you to provide us with certain types of personal data. Conversely, some personal data may be voluntary or optional. We will inform you of any obligatory personal data. In the event that you decline to provide obligatory personal data or withdraw your consent to us using such obligatory personal data, our ability to provide you with the relevant products, services, or information may be affected.

Disclosure of your personal data

The confidentiality of your personal data is imperative to emart24. However, in order to meet the purposes above, there will be instances where we might have to disclose your personal data, which may also involve the transfer of your personal data between different countries or geographic locations. Parties to which we may make such disclosure include our affiliates, sponsors, auditors, consultants, lawyers, and advisors; educational institutes and prospective investors; event organisers; marketing agencies and consultants, social media channels and websites; credit reference agencies; government bodies; any parties which you have given us your consent to disclose your personal data to; or any to which disclosure is provided for under applicable law or required by any relevant regulatory authority. The security of your personal data is of paramount importance to us and we have in place comprehensive security measures to safeguard your personal data.

Retention of personal data

We will only retain your personal data for as long as we are either required to by law or as is relevant for the purposes for which it was collected. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal data was collected, and is no longer necessary for any legal or business purpose.

Third party sites

Our website and social media channels may contain links to other websites operated by other parties, such as our business affiliates, merchants or payment gateways. We are not responsible for the privacy practices of websites operated by these other parties. You are advised to check on the applicable privacy policies of those websites to determine how they will handle any information they collect from you.

Updates to this Privacy Policy

emart24 may update this Privacy Policy from time to time. We may also inform you of these amendments via email, SMS or other means of communication. To be aware of the latest updates, please be sure to check our website from time to time.

Contacting us

If you wish to exercise your rights to request access, make corrections, or withdraw your consent for us to your personal data, please contact us in writing via the channels below. You may be asked to provide further information to verify your identity.


Emart24 Holdings Sdn Bhd
Lot 793, Persiaran Subang Indah
Off Persiaran Subang
47500 Subang Jaya, Selangor, Malaysia